Monthly Archives: August 2011

Go beyond the brand in food & beverage packaging

Posted on August 22, 2011 by Amy Marpman

There’s this great post on FoodandBeveragePackaging.com about how packaging is a key element in product branding.   The author describes two elements to fast moving consumer goods packaging (like chips or soda):  “the first moment of truth” (when you see … Continue reading →

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Event Recycling 101

Posted on August 12, 2011 by Amy Marpman

I volunteered at a sustainability conference once and noticed they had zero recycling going on.  It was especially bad because they had a vendor giving away bottled ‘organic’ teas and the glass bottles were tossed in trash bins. I mentioned … Continue reading →

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Alaska Airlines does recycling right

Posted on August 4, 2011 by Amy Marpman

I recently took a trip to the northwest from NYC.  The best thing about it? Knowing that Alaska Airlines makes an effort to recycle. Since Alaska Airlines doesn’t typically operate out of my airports of choice (JFK or LGA) I … Continue reading →

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