Category Archives: Packaging

Go beyond the brand in food & beverage packaging

Posted on August 22, 2011 by Amy Marpman

There’s this great post on FoodandBeveragePackaging.com about how packaging is a key element in product branding.   The author describes two elements to fast moving consumer goods packaging (like chips or soda):  “the first moment of truth” (when you see … Continue reading →

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